Name: Ashu Thakral (2008 -2010)

Title: Innovative Practices In India In Education Sector


Executive Summary

With the economy becoming more specialized and the demand for better levels of specific skills increasing, vocational training has gained greater significance. It is estimated that during 2006-2010, 71m youngsters will enter the working-age population in India. Ironically, the country has a huge shortage of skilled people and this talent deficit is already hampering the growth prospects of manufacturing and services sectors. The domestic vocational training market stood at Rs11.3 billion (USD250m) in 2007, which has grown at a rate of 11% over the previous year. The major segments in vocational education and training business in India include the IT education and training, manufacturing (various trade related to Industrial Training Institutes) and hospitality management. IT education and training business is estimated to reach at Rs48.96 billion in 2011-12. Based on the trends of employability in the industry, aviation management, retailing, BPO, healthcare deliveries and banking and financial sectors are the emerging segments. PPP model for improving the status of Industrial Training Institutes (ITIs) managed under the Government of India during 11th Plan Period (2007-12) has mobilized interest of some large size corporate groups engaged in manufacturing.

Industry Insight - Vocational Education and Training is prepared in view of the realized gap between the number of potentially employable people and corresponding training institutes available to train them. The structure of the report consists of total nine chapters giving overview of higher education, segmentation of vocational education, profile of successful IT training and finishing schools, growth drivers, critical success factors, issues and challenges and outlook by NIIT.



The objective is to discuss the innovative practices in the field of education and training, employed by the Indian company –NIIT. It also discusses how NIIT was able to succeed in a stagnant IT training market by employing innovative marketing strategy.


In order to protect your privacy, NIIT Technologies has adopted the following principles

a) Security

b) Choice

c) Notice

d) Access/Accuracy

2) They should focus on their fees structure where from they are facing the challenge because of its being high.

3) They should bring about a revamp in their course structure.


  • Difficult to approach to the company’s specific employees.
  • Time constraints; spend in meeting with corporate people.
  • Reluctant response 



NIIT’s Corporate Learning Solutions business offers integrated learning solutions, including strategic consulting, learning design, content development, delivery, technology, assessment and learning management to Fortune 500 companies, Universities, Technology companies, Training corporations and Publishing houses. Element K, the spearhead of our corporate learning solutions, provides a tailored combination of catalogue learning products, technology, and services to customers and partners. The offerings include: vLab®: hands-on labs, instructor-led courseware, comprehensive e-reference libraries, technical journals, and Knowledge Hub, a hosted learning management platform. NIIT, together with Element K, is now the first and the best choice for comprehensive learning solutions, worldwide.


It has a strong vertical-focussed strategy that helps it to address different industry  segments such as banking and financial services, insurance, transportation, retail and manufacturing.The company has formed alliances with reputed global IT companies such as Microsoft, IBM, Oracle, SAP, Informatica and Metalogic.  NIIT Technologies has followed the strategy of acquiring IT companies and by entering collaborations in various countries to increase its presence in the EU. Pursuing its strategy of inorganic growth in the EU, the company has acquired companies such as ADS in Germany. Further, NIIT Technologies has been able to leverage the strengths of its acquired companies. subsidiary, NIIT SmartServe Limited UK, which was incorporated in May 2005.

In May 2006, NIIT Technologies Limited UK acquired a majority shareholding in ROOM Solutions, a leading supplier of IT solutions to the commercial insurance market in the UK.This acquisition is critical to the company’s strategy of expanding its company’s commercial insurance business in the UK and Europe.This acquisition will facilitate NIIT Technologies Limited UK to provide new range of products and services that will help underwriting organisations to effectively face and surmount the challenges posed by increasingly demanding regulatory regimes. NIIT Technologies UK, also plans to expand ROOM’s current portfolio of services to the USA and Bermuda.


The above article was extracted from dissertations in Marketing, Finance, Human Resources, Strategy, Information Systems by the students from Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).

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